OUR STORY.
Full Force Elite Consulting Group is a woman-owned firm known for helping luxury brands find the exceptional talent they need across industries like retail, beauty, private aviation, luxury cruises, and commercial real estate. We partner with businesses to bring in top talent that makes a real impact.
By understanding each client’s unique needs and using data-driven insights, we provide staffing solutions that are precise and effective. Our team is committed to finding candidates who truly align with your brand’s values and vision, ensuring every hire supports long-term success.
With years of experience in both luxury and commercial sectors, we approach every search with expertise and care. From executive search to permanent placements and specialized consulting, we focus on building lasting relationships that help businesses grow and succeed.
OUR TEAM.
Co-Founder.
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Scarlett Utsick
Soraya Yanez has over 20 years of experience in the luxury retail industry and is known for her ability to identify and place top talent in the industry. With a proven track record of managing high-profile stores, optimizing operations, and driving sales performance, she consistently leads top-tier teams to surpass ambitious goals. Soraya's strategic approach to sales and operations, combined with her understanding of bespoke services and luxury customer experience, delivers measurable results. As the Founder and President of Full Force, she values transparency, aligns ideas with company goals, and elevates clients' brand visions globally.
Co-Founder.
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Soraya Yanez
Scarlett Utsick, a 20-year veteran in the luxury retail industry has managed Fortune 500 companies and served as a director for global executive search firms. She has a proven track record in leading successful C-suite, board, and executive search projects across diverse sectors and regions. Scarlett is committed to understanding organizational needs and aligning top talent with strategic objectives. As Co-Founder and Vice President at Full Force, she serves clients without external priorities and focuses on placing exceptional candidates for white-glove service in positions worldwide. With expertise in governance, healthcare, and diversity and inclusion, she has a well-rounded perspective on the future of work and service in the industry.